The global climate crisis will not be solved by a single person, agency or master stroke of genius. This problem belongs to every one of us. And so does its solution.

As a brand and as humans, we have a responsibility today to confront our world’s most imminent threat together by changing our lives and our business for the greater good.

So, we’re throwing a leg over the frame and prepping for a ride we have no intention of cutting short. And we’re inviting you to join us.

Riding is climate action

Studies show that choosing lower-impact transportation options regularly is an adjustment we all need to make. But the way we see it, that’s like someone saying, “Here’s a party you have to go to!” Riding your bike isn’t a chore, it’s a gift to yourself and your planet. And if you’re doing it properly, there’s a whole lot of fun to be had when you #GoByBike.

Collective action makes a world of difference, and what you do today matters for tomorrow.

Choose your bike for one or more trips each week and tag a photo of your ride with #GoByBike for the health of our people and planet.

Five reasons to #GoByBike

There’s no wrong reason to take a stand for a better world. Here are a few of our favourites.

You’re confronting our world’s most pressing problem

That’s not just brave, it’s the right thing to do. Climate action at any scale, even something as small and simple as riding your bike, is aligning your values with a better, sustainable future.

You’re setting an example for your kids

The next generation will carry forward the action they see from you. Choosing to ride is a great way to teach them the importance of establishing climate-friendly habits.

You’re joining an amazing community

Choosing to #GoByBike makes you part of an amazing community of millions connected by a shared love of life on two wheels. You may be solo on a bike ride, but you’re never riding alone.

You’re making space for health

Riding a bike gives you head space as well as physical space. It’s a great way to clear your mind, and also a great way to avoid the crowds that often come with traditional public transportation.

You’re getting the flywheel turning

When more people ride, city officials are more likely to build great bike infrastructure like connected paths. That infrastructure makes it easier for more people to ride, which encourages even better bike infrastructure. And the wheel keeps on spinning…