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Founded in fatherhood. Driven to empower.

Celebrate Father’s Day with Black Watts Cycling Club

Forever Prime

When a Washington, DC, teacher saw what school closures would mean for his pupils, he turned to bikes. And that changed everything. 

TFR riders rip it up on all-new rubber

Watch Kade, Reece and Evie push our new tyres to the limit.

Gearing up the Tour: Part 3

In the final instalment of our three-part series exploring nearly every piece of gear used by Trek-Segafredo at the Tour, we discuss kits, cars and coffee – a.k.a., the things that really fuel riders

Gearing up the Tour: Part 2

In the second instalment of a three-part series examining nearly every product used by Trek-Segafredo during the Tour de France, we discuss recovery and the gear that makes it count for both the riders and their equipment
Emonda klaar voor de TdF

Gearing up the Tour: Part 1

In the first instalment of a three-part series examining nearly every product used by Trek-Segafredo during the Tour de France, we look at the team’s bikes and everything that goes on them