Why it's important to use Daytime Running Lights on every ride
Research shows that the single most impactful measure you can take to stand out to motorists is to use front and rear Daytime Running Lights. The Trek-Segafredo team uses them on every training ride, at all times of day – and they’ve found that these lights truly make a difference.
Drivers react positively to riders using Daytime Running Lights. Just ask World Champion Mads Pedersen. He was riding during the day using Bontrager Daytime Running Lights, and got pulled aside by local police just so they could tell him his lights are some of the best they’ve ever seen. They were amazed at how visible his lights were and commended Mads on his efforts to ensure that he was seen by everyone on the road.