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John Burke has worn a lot of hats at Trek Bicycle since his first job packing parts when he was in high school. He's been the president of the company since 1997. He's the author of two books: 12 SIMPLE SOLUTIONS TO SAVE AMERICA and ONE LAST GREAT THING, a memoir about his father, the founder of Trek. He and his wife, Tania, the CEO of Trek Travel, live in Madison, Wisconsin.