Culture
Trek culture is who we are, what matters to us, and what we do as a brand. Take a look behind the scenes at Trek’s global headquarters.
A tool for change
How World Bicycle Relief’s Buffalo Bicycle transforms lives and communities across the globe
Take my keys, please
How the owner of a coffee shop in Los Angeles brewed up a new lifestyle when he traded Trek his car keys for an e-bike
- Culture
- 17 August, 2021
- John Burke
‘You are my hero’
The legacy of Joe Shami, the legend of Mount Diablo
Forever Prime
When a Washington, DC, teacher saw what school closures would mean for his pupils, he turned to bikes. And that changed everything.
Gearing up the Tour: Part 3
In the final instalment of our three-part series exploring nearly every piece of gear used by Trek-Segafredo at the Tour, we discuss kits, cars and coffee – a.k.a., the things that really fuel riders