Trek was started in a barn in Waterloo, Wisconsin, in 1976. We’ve grown a lot since then, but we haven’t strayed from our founding principles. These are stories about the early days, the beginning of our history, and the foundation that made Trek the company it is today.
Over a few beers
How a fledgling bike company from Wisconsin got its name
- 3 May, 2019
A new harvest
On Trek’s private trails, restoration is as important as recreation
Welcome to The Trek Blog
A modern community for stories, education, and inspiration