Advocacy

Trek is changing the world by getting more people on bikes. Read about Trek’s advocacy, activism, and how the company is making the world a better place.

GRiT and glory
How NICA’s Girls Riding Together initiative is working to end the gender disparity in mountain biking

2022 World Bicycle Relief recap
$1.5 million raised to empower entire communities with bikes

Meet Wozani
The village head guiding his community on two wheels
Levison wearing his conservation ranger uniform and smiling at the camera.

Meet Levison
The conservation ranger using two wheels to protect his community
A girl in a school uniform riding a Buffalo Bicycle past a blue building.

Meet Smile
A student in rural Zimbabwe who’s chasing her dreams on a Buffalo Bicycle

“Dad, I want to ride to Idaho”
How one pro rider and his five-year-old daughter rode 102 miles for World Bicycle Relief
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