Advocacy

Trek is changing the world by getting more people on bikes. Read about Trek’s advocacy, activism, and how the company is making the world a better place.

Trek employees celebrate outside of Trek headquarters in Waterloo, Wisconsin.

Trek advocacy 2020: Building stronger cycling communities
Despite the COVID-19 pandemic, Trek and its partner retailers helped cycling advocacy groups make major strides in 2020

All together now
Celebrate International Women’s Day with cyclists from across the globe
NICA student-athlete wearing a bike helmet, smiling and gesturing to the camera.

Introducing the Pathfinders Scholarship
Trek is teaming up with the National Interscholastic Cycling Association (NICA) to increase diversity in youth mountain biking
Man standing in front of Trek store with bike

On the road to a better future
Ride Up Grades bridges the transportation and health divide in low income communities with cycling

Healing on two wheels
Pressing forward, grieving, and adapting to a new normal through cycling.

#GoByBike for better cities
Why choosing to #GoByBike could help build your city’s cycling infrastructure 
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