A better box for a healthier planet What we're doing about the messy business of bike packaging

A better box for a healthier planet What we're doing about the messy business of bike packaging

Caixa atual da Marlin

Bike packaging is a messy business. Sending bikes over long distances and ensuring that they all arrive showroom-ready requires a lot of forethought and, tragically, waste.

The less a bike moves in its box, the better condition it will arrive in at the shop. But keeping a bike from moving in its box has traditionally required an array of small plastic parts: zip ties, bubble wrap, cassette protectors and other miscellaneous landfill fodder. When multiplied by the number of bikes dispatched by the cycling industry every year, these small parts really add up.

We’re on a journey to address our impact through a broad set of sustainability initiatives, from an internal move to renewable energy to continued partnerships with clean tech recycling companies that turn plastic waste into Bontrager products.

Reducing our reliance on non-recyclable packaging has been a behind-the-scenes effort for years. And we feel we’re in a position to share our progress. While we’re not where we want to be yet, we’re closer than we’ve ever been – and we have a roadmap for reaching our end goal.

Beginning in May of this year, our most popular bike model began its journey to retailers in completely overhauled packaging that reduced the number of non-recyclable pieces from 22 to 12.

Packaging Marlin

Marlin packaging

Emballage du Marlin

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Emballage du Marlin avec moins de plastique


Emballage avec plus de carton et moins de plastique

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These packaging changes eliminated 22,680 kg of plastic waste in a single year. By 2021, our bike packaging will be plastic-free aside from two small plastic parts.

While removing 10 pieces of plastic may seem like a small thing, these small hinges open some big doors. In our production cycle from May to December 2020, we’ll eliminate 22,680 kg of plastic waste.

All of this is good news, but our journey isn’t over. We plan to reduce those 12 pieces to just two plastic parts by the end of next year. Stay tuned.

A cardboard Trek bike box in front of a stack of chopped wood.

How to recycle your bike box

Lower-impact bike packaging won't do any good if it's not properly recycled! Follow these steps to dispose of bike packaging responsibly and learn what should and shouldn't be recycled.
See the steps

About the Author: Trek

Our mission: we build only products we love, provide incredible hospitality to our customers, and change the world by getting more people on bikes.