From Waterloo with love

Hello from the bicycle company’s hometown    At Trek’s global headquarters, cycling memorabilia, iconic photography, and inspirational quotes line the walls. But as you step into the café—better known to Trek employees as The Barn—there’s one thing that stands out amongst the rest. A towering mural stretches across the back wall, dotted with illustrations that take onlookers on a whimsical journey through our home base—Waterloo, WI.