Culture

Happiness is a running dog
A Wisconsin-based musher and professional adventurer turns to bikes to keep her dogs happy and healthy

Life is Butte-iful when you #GoByBike
How one emergency medical technician uses the bicycle to move mountains

The bike enthusiast dedicated to uplifting the cycling community
The world needs more Diana Hildebrands

Happiness delivered
Curious about our free bike delivery? Let Cam McCaul and his daughter Shylee demonstrate

From Waterloo with love
Hello from the bicycle company’s hometown At Trek’s global headquarters, cycling memorabilia, iconic photography, and inspirational quotes line the walls. But as you step into the café—better known to Trek employees as The Barn—there’s one thing that stands out amongst the rest. A towering mural stretches across the back wall, dotted with illustrations that take onlookers on a whimsical journey through our home base—Waterloo, WI.