Culture

A Wisconsin-based musher and professional adventurer turns to bikes to keep her dogs happy and healthy

What we’re doing about the messy business of bike packaging

How one emergency medical technician uses the bicycle to move mountains

The world needs more Diana Hildebrands

Curious about our free bike delivery? Let Cam McCaul and his daughter Shylee demonstrate

Hello from the bicycle company’s hometown    At Trek’s global headquarters, cycling memorabilia, iconic photography, and inspirational quotes line the walls. But as you step into the café—better known to Trek employees as The Barn—there’s one thing that stands out amongst the rest. A towering mural stretches across the back wall, dotted with illustrations that take onlookers on a whimsical journey through our home base—Waterloo, WI.