How the cycling industry can change the world Trek president John Burke's address at the 2022 Bicycle Leadership Conference
The bicycle is a simple solution to many of the world’s most complex problems, from climate change to traffic congestion, equitable mobility, health, and more. That’s why Trek is committed to supporting organizations and causes that use bikes for good.
Trek president John Burke recently addressed industry leaders at the 2022 PeopleForBikes Bicycle Leadership Conference in Dana Point, California, where he highlighted Trek’s advocacy work and called on the greater cycling industry to use business to make the world a better place to live and ride.
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