Building the ultimate dream bike Robbie McEwen’s Project One Ultimate Madone is a vision to behold

Building the ultimate dream bike Robbie McEwen’s Project One Ultimate Madone is a vision to behold

On Australian soil, Robbie McEwen’s name is synonymous with cycling. It’s no surprise – with a dozen years of the Tour de France under his belt, two Olympic Games and three titles as Australia’s Cyclist of the Year, Robbie has proved himself to be a sprinter to be reckoned with.


Robbie’s long and decorated career turned heads internationally when he became the first Australian to win the Tour de France points classification in 2002. He continued his momentum from there, earning the Tour de France green jersey a whopping three times, in 2002, 2004 and again in 2006, solidifying his prowess as an elite sprinter.

With such a coloured career in cycling, we’re beyond ecstatic to have Robbie join Trek as an ambassador, and it seemed only fitting to celebrate the partnership by creating the bike of his dreams. We teamed Robbie up with our head Project One designer, Micah Moran, to put together his dream paint scheme that pays homage to his collection of green jerseys.

But Project One Ultimate bikes aren’t exclusively available to the most elite pros. Any cyclist with a dream can make it come to life when they partner up with our top designers.

Once every meticulous detail is determined, our master painters step in to turn your dreams into a reality. Whether your dream is the perfect chroma green to black fade, bright and flashy patterns or hidden details that only a trained eye will find, each piece is painted to your exact specifications to let your imagination become reality.

Detail image of Robbie's P1 Ultimate Madone showing 02, 04, and 06 year marks.

The beauty is in the details. Each of Robbie's green jersey wins are immortalized on the seat tube.

What’s the vision for your bike? For Robbie, it was to bring his career to a physical manifestation that tells a story and turns heads wherever he rides. Together, we achieved this with a green nod to his Tour de France wins, and each year commemorated on the down tube.

Image showing the inside of the down tube on the bicycle.
Madone logo on bike's top tube, showing

The smooth transition from green to black turns heads on its own.

Rear triangle of the bike showing green accents to the seat stays and a green ring around the outside of the brake rotor
Close up of the bike's stem, showing

Hand built with love in Waterloo, Wisconsin.

Project One Ultimate

A one-of-a-kind bike deserves a one-of-a-kind experience. Project One Ultimate is the bespoke bike experience that gives you more control and more input than any other Project One rider. The parameters are simple: there aren’t any. If you can dream it, we’ll make it a reality – even if that means developing a new paint colour specifically for your frame.

About the Author: Trek

Missiomme: Valmistamme vain tuotteita, joita rakastamme, tarjoamme uskomatonta vieraanvaraisuutta asiakkaillemme ja muutamme maailmaa saamalla enemmän ihmisiä pyöräilemään.